Yet another reason to love the New Yorker:
Clicking through multiple pages of a single article is one of my least favourite things on the web. I know I’m not alone in this. I don’t know why it is exactly; I think the mental hiccups that it causes impede the natural reading flow, or something along those lines.
It has always been possible to read articles in the New Yorker on a single page via their ‘Print’ version of each one. I suppose they must have realised that all of their longer articles (which can get up to, oh, eight or nine web-pages) were being read in this form because it’s clearly much more pleasant. Rather than restrict us this luxury because of lost ad impressions, they made the whole thing easier even for people who previously did not realise that you could access the single-page version.
The New Yorker is the only periodical I read. This is the kind of reason why.
Update five minutes later. It occurs to me that this is also good for the New Yorker, because people who were likely to read the single-page articles would probably also be inclined to link to them; the ‘Print’ pages lack the all important context links that keep people browsing the entirety of the website; it's therefore in their interest to provide linkable pages that do contain the rest of the auxiliary content (“Subscribe for just 85¢ an issue” possibly being the big one). The fact of their acting as capitalists bothers me not one whit; I'm even gratified by it. (I’d rather them be pragmatists that stay in business.) Because, after all, they could be like all of those other websites that don’t allow you to view their articles in a single page.